When we talk about Typography, we don’t necessarily only mean Font Style, Size, or Color. When we look at a movie poster, the first thing we notice is the ‘Title.’ So, if your poster contains brilliant illustrations, photos, and graphic content but bad Title Design, it can easily make your audience turn away and overly confused. Plus, there are all sorts of different movie poster “types,” and if you are completely new to movie poster design, then you may find this article very helpful: In Movie Poster Design, we use typography in the Title, Copy, Actor Names, Pedigree, Release Date, and Billing. Sculpture in stone alone comes near it in obstinacy.” The Basics: What is Typography?īy definition, typography is the art of arranging letters and text in such a way that it is legible, clear, and visually pleasing to the eyes.Īccording to famed typographer and book designer Jan Tschichold he says, “Perfect Typography is the most elusive of all arts. In this article, we’ll dive deep into design lingo in an attempt to unveil the importance of typography in Poster Design and try to understand why it’s important.īut first, let’s take a look at the basics of typography in Poster Design. In other words, a perfect fit for the iconic poster for Jurassic Park. Simon Garfield, the author of Just My Type: A Book About Fonts, wrote an article for Fast Company in 2011, listing “The 8 Worst Fonts in the World”.Īmong these fonts, he also listed Neuland, the typeface for Jurassic Park, stating that the typeface is a classic representation of a Theme Park font and more suitable for the big rides at Busch Gardens, Alton Towers, and Universal Studios rather than the page. The iconic poster of Jurassic Park with a typeface created by Rudolf Koch is one of the prime examples of why Typography is so important in Poster Design. Typography has a powerful relationship with the filming world from the golden times of Silent Films to the marketing industrial complex of the contemporary film industry. In fact, it ushers a larger conversation about the global visual culture and how people are starting to notice the importance of ‘Good Design.’ Helvetica, a documentary by Gary Hustwit, describes this perfectly how font affects our everyday lives. In today’s digital era, people are becoming more mindful of the visual impact of design and how the world looks around them. Chances are you’ll either stare at it in humor or stand in the middle of the building with no clue where to find the Emergency Room. Imagine yourself in a hospital where the ‘EMERGENCY’ sign has those soft scripted letters you often see on a wedding card.
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